Recently, we’ve had the honor of working with De La Rosa & Sons Drywall to create an animated advertisement for their business! We’re thrilled to share our creative process with you, showcasing how we transform ideas into captivating visuals.
Conceptualization and Storyboarding
Every great animated ad starts with a spark of inspiration. For De La Rosa Drywall, our goal was clear: highlight their expert craftsmanship and reliability in a way that would resonate with homeowners and contractors alike. We kicked things off with a brainstorming session, collaborating closely with their team to nail down the core message: friendly and quality drywall services you can trust.
From there, we crafted a concise script, storyboard, and previsualization of the scene. Think of the storyboard as the blueprint of the ad, and the previsualization as the mockup: this visual guide ensured we were aligned on pacing, tone, and key moments – like the fun send off of the horrible drywall monster. By the end of this phase, we had a solid foundation that set the stage for production.
Design and Animation
With the storyboard locked in, it was time to bring the vision to life. Our lead animator Brad Peterson got to work creating custom assets and locking in the camera work for the ad. Every element was tailored to match De La Rosa’s vision and branding.
Next came the animation magic. Using industry-standard tools, Brad animated our drywall hero, and our mean monster. We leaned into fast transitions and superhero motion graphics to keep the energy upbeat and engaging. This phase is where the ad truly started to pop off the screen!
Editing and Finalization
The final stretch is all about polish and impact. Once the animation was complete, Michael got to work to layer in the finishing touches. Having gone on site with the De La Rosa team, Michael was able to get some clean footage of the team hard at work to drive home their expertise and professionalism in the ad. Blending both live action video production and animation, we were able to get a fun and concise message in their new web advertisement.
For that final touch, Michael paired the visuals with big sound effects, backed by dramatic background music that kept the vibe exciting and professional. Those huge sound effects really added that extra layer of fun!
The Result: A Perfectly Blended Live-Action and Animated Ad
A 60-second live action and animated ad that’s now live on their website and social media, already earning praise from their clients. Check it out on our YouTube here!
Our process is all about collaboration, creativity, and precision – and our newest finished project is a perfect example of how it comes together. Ready to see your brand shine through animation? Contact us today to start brainstorming your next big idea!
