Regardless of how long you’ve been in your industry, it can be tough to nail down what sort of advertising works best for your potential customers. With technology evolving rapidly, new ways to get your message out there seem to spring up from the wires – though, not all of them are worth investing in. At Luck Dragon Media, we’ve seen firsthand how the right approach can make or break a campaign. So, how do you figure out what kind of video ads will resonate with your audience and deliver results?
Step 1: Know Your Audience Inside and Out
The foundation of any successful video advertisement is understanding who you’re talking to. Are your customers young tech-savvy trendsetters or seasoned professionals looking for reliability? Do they scroll social media endlessly, or do they prefer streaming services? A quirky animated explainer might hook Gen Z on Instagram Reels, while a polished live-action testimonial could win over decision-makers on LinkedIn. Start by digging into your customer data – surveys, sales trends, and even social media analytics can reveal where your audience hangs out and what they respond to.
Step 2: Define Your Goal
Not all ads are created equal because not all goals are the same. Are you aiming to boost brand awareness, drive website traffic, or push a specific product? A high-energy, colorful animation might grab attention for a new launch, while a sleek, narrative-driven video could build trust for a service. Knowing your endgame helps you pick the style and platform that align with your objectives. For example, a 15-second animated teaser works wonders for Instagram Stories, but a longer, story-based ad might shine on YouTube.
Step 3: Test the Waters
The beauty of video advertising today is how easy it is to experiment. You don’t have to commit to one big, expensive campaign right away. We’ll be happy to start you off running a few different ads with varied tones, lengths, or visuals. Maybe try a humorous animated spot versus a straightforward live-action pitch? Platforms like Facebook and Google Ads – which we’ll be more than happy to set up and monitor for you – let you A/B test with minimal risk, tracking clicks, views, and conversions to see what sticks. Our clients often find that the data surprises them – what they thought would work isn’t always what performs.
Step 4: Lean Into Your Brand’s Strengths
Your company has a unique voice, and your ads should reflect it. If you’re known for innovation, a cutting-edge motion graphics ad could underscore that reputation. If reliability is your calling card, a customer-focused testimonial video might hit the mark. At Luck Dragon Media, we’ve helped brands discover that aligning their advertisements with their core identity not only feels authentic but also builds stronger connections with their audience.
Step 5: Measure, Adjust, Repeat
The work doesn’t stop once your ad is live. We’ll help you understand your metrics – view-through rates, engagement, and, most importantly, return on investment. Did that snappy 30-second animation drive sales, or did it just rack up views with no follow-through? If we need to refine our approach, we can! Advertising isn’t a one-and-done deal; it’s a cycle of tweaking and improving based on real-world feedback.
Why Video Ads Are Worth It
In a crowded digital landscape, video stands out. It’s dynamic, emotional, and versatile – whether it’s a quick animated hook or a cinematic brand story. According to a study by Insivia, video content leads to higher engagement than static content, with viewers retaining 95% of a message when watching it in a video compared to 10% when reading text. Our team has a long history in graphic design, and even we’ve seen video advertisements consistently outperform static ads, especially when tailored to the right audience and platform.
Finding Your Fit
There’s no universal “best” advertisement – only the one that’s best for your company. Let us help you zero in on what works. Our team at Luck Dragon Media specializes in crafting video advertisements that cut through the noise – whether it’s bold animation or compelling live-action. Let’s figure out what works for you today!
