How to Advertise on Google and YouTube (Without the Headache)

A white persons hands on the keyboard of a laptop, with the screen open to the Google Ads analytics page. A mug and some pens are on the desk next to it.

If you’re looking to promote your brand, product, or service through video, there’s no better platform than Google – the platform that’s made its own name synonymous with searching for something on the internet. As the largest search engine today and owner of YouTube, Google is the #1 leader of high-intent traffic, delivering your message […]

How to Know What Kind of Video Ads Work for Your Company

A hand-painted, over-the-shoulder shot from an old-Western animated video ad of a saguaro cowboy looking proudly ad a billboard he constructed.

Regardless of how long you’ve been in your industry, it can be tough to nail down what sort of advertising works best for your potential customers. With technology evolving rapidly, new ways to get your message out there seem to spring up from the wires – though, not all of them are worth investing in. […]